Startup Success Engineering

Fundamentally, there are 3 core quests that every startup venture has to master to become successful:

First and the most critical quest is the Value quest - startups must create significant enough value for their customers to survive and thrive the value game

Next comes the Commerce quest - startups must find value monetisation design to capture certain % of the value created for their customers in order to establish healthy unit economics

And the last one is the Growth quest - startups must systematically grow their business footprint and sustainably operate with large market share

As a startup progresses in its journey, it will go through 3 transformation phases across all quests:

Phase 1 - Potential engineering - discover a design of high potential

Phase 2 - Realisation: realise the potential by systematically iterating, executing and getting best possible alignment with the market

Phase 3 - Sustenance - defend your realized gainful position over time.

This simple yet immensely powerful 3x3 grid that encapsulates the startup success design is the foundation for YuktiBodh 2.0 - the success engineering system to analyse and engineer a startup's strategy to win.

Why do startups need Success Engineering?

Why Success Engineerig

Why Startups need Success Engineering?

There is one single most crucial factor that separates successful startups from the rest and that is "Venture-Market alignment".

Every market has a DNA that characterises the market's operational dynamics. It sets the rules of the game. On other side, every venture has a DNA that defines venture's character. Startups are 10x more likely to succeed if Venture's DNA is a good fit for the market's DNA.

As a founder, you may not be able to alter the market' s DNA for your success. But what you can certainly do - you can engineer your venture's DNA to ensure it fits well with the market's DNA.

Startups have limited resources, constrained financial capital and have far too many unknowns to sort out. Without a proper game planning, founders end up taking blind bets on the market. Instead, they must engineer their venture's DNA to strongly align with their market's DNA and efficiently use their resources to build their success path. This is what we call success engineering.

How can startups unlock the Success Grid ?

What's in the game plan

Unlocking the YuktiBodh Grid

Each cell of the YuktiBodh grid has a specific power-play that can be unlocked by success engineering techniques mastered by successful serial entrepreneurs. YuktiBodh 2.0 is essentially a comprehensive play-book of such success engineering techniques that unlock the value power, commerce power and growth power for the startup.

The YuktiBodh play-book contains three main success engineering tools:

1) Power-play map - this map is a combination of power activation methods, risk/barrier profiling and evidence profiling for all three quests - value quest, commerce quest and growth quest.

2) Venture Diagnostic map - Diagnostic maps are simple tools to assess the venture's power-play position in the market and use it to engineer the venture's strategies to achieve winning venture-market alignment. It contains value diagnostics maps, commerce diagnostic maps and growth diagnostic maps.

3) Power-play hacks - these are most powerful strategic choices that have been exploited by successful entrepreneurs over years to unlock the success grid for them. YuktiBodh play-book studies these power-play hacks in detail and helps founders to refining their venture running strategies.